CinemaCon kicks off Monday at Caesar's Palace, offering theater owners a look at the summer tentpole films they hope will shake off the box-office famine currently roiling the industry.
From “Thor” to “Kung Fu Panda 2” to “Cowboys & Aliens,” attendees at the annual Las Vegas convention will get a look at the coming blockbuster oasis.
Indeed, so astounding is the sheer number of comic-book adaptations and animated films, that TheWrap previously likened the summer of 2011 to a traffic gridlock.
And it can’t come soon enough.
Overall, the box office is down nearly 20 percent from the same point last year.