Two weeks after showing off the future of their rebranded Max streaming service, David Zaslav and Warner Bros. embraced theatrical as they showed off their upcoming 2023 slate at CinemaCon in Las Vegas.
Zaslav made his debut at the movie theater trade show on Tuesday with a lengthy speech that earned plenty of applause from cinema execs, especially when he reaffirmed his company’s plans to never go back to the day-and-date releasing model that his predecessor, Jason Kilar, rolled out for all of Warner’s theatrical releases in 2021.
“We believe in full theatrical windows, we don’t believe in direct to streaming.