The TV ratings contract between Paramount and Nielsen expired on Monday without a new deal in place, just hours ahead of the 2024 vice presidential debate hosted by CBS.
Paramount didn’t immediately respond to a request for comment from TheWrap. But in a statement, a company spokesperson said, “Nielsen has severed our long-standing measurement partnership with its unacceptable demands, including substantial price increases that are inconsistent with the realities of a changing industry. We have spent the last few years preparing for a multi-currency future and creating the operational infrastructure to move beyond Nielsen. We are confident in the quality of our alternative currency offering for clients as we continue efforts to reach a new Nielsen agreement with reasonable economic terms.”